Looking to move away from the freemium model and sell to businesses that typically have long sales cycles and require lots of marketing material to be shared (case studies etc.). Currently we offer a freemium product that helps individuals track shared marketing material (from their Cloud Storage account). They represent the software’s excellence, professionalism, and reliability, showing its expertise and confidence.We would like our logo to include more than just our name, but also an icon that would symbolize the company The bright blue and black elements, combined with white, look bright and memorable on the Dropbox logo. The lettering looks professional and timeless. The simple yet solid and confident Dropbox logotype in black title case is executed in a traditional and sleek sans-serif typeface, which is very similar to Neue Helvetica family fonts. As for the wordmarks, it is written in the same sans-serif typeface as on the previous logo, but this time the brand uses classic black color for it. The new image is composed of five blue and one white figure which are identical in their sizes. The redesign of 2017 made the iconic emblem more abstract and strong, by redrawing the bottom part of the box as another rhombus.

The blue of the Dropbox visual identity became one shade lighter. The typeface of the inscription was replaced by another sans-serif with more rounded shapes of the letters and more space inside and between them. The emblem got slightly smaller and the lettering got enlarged in 2015. The lettering on this emblem used the same blue color as the icon. Though the basis of the box was enlarged and looked out of the four rhombus composition, placed above it. The new emblem repeated the open-box contours of the previous version, but Wes composed of flat rhomboid figures, adding style and progressiveness to the image. The color palette of the logo was also switched, with the gradient blue replaced by a solid intense shade, representing power and reliability. The redesign of 2013 redrawn the emblem of the software, making it more geometric and abstract.

The first emblem of the software was executed in a 3D manner, with the box drawn very detailed. The light shades of blue added a sense of freshness and creativity, while the bold slightly narrowed letters of the wordmark represented professionalism and seriousness. The original emblem of Dropbox, created in 2008, was composed of pretty detailed gradient blue open box images placed in the left from a compact and solid black wordmark in a title-case.

Dropbox logo brand